After you have published your ebook, most of the marketing begins. Some of the common suggestions for that marketing include blogging, participating in forums and social media, adding a note to your email signature and of course, announcing to friends, family and all persons you know that you have published an ebook.
On the other hand, Rob Eagar, author of Sell Your Book Like Wildfire recommends a number of more active strategies. Eagar runs his own author consulting firm called Wildfire Marketing. His authors run the gamut from first timers to best sellers.
Eagar is very specific with his advice. He tells you that you need an author website and then goes on to list 4 goals of that website and 10 structural requirements. He also writes that you need to capture media interviews, obtain public speaking engagements, ignite word of mouth and start a newsletter. And in each of the those sections he gives detailed descriptions of how to accomplish the task.
But Eagar doesn’t neglect the more passive aspects. He also writes about using social media — with characteristic how-to advice — as well as branding, identifying your readers, and using Amazon. He states several times that his most successful authors use a combination of passive and proactive strategies.
For me, in the midst of writing another ebook, his most intriguing advice is about how to build marketing tools into my manuscript. If you look at the first sentence of this review, you’ll note that I wrote that most of the marketing begins after publishing. Building in marketing tools is done during the writing of the manuscript. The idea is to include content that can stand alone but will only be found in complete form in the book thus enticing the reader to buy the book. Examples of this are quizzes, interviews, study guides, bonus content and more. Eagar even explains how you can embed a QR bar code that can be scanned by phone to link to multimedia.
Eagar practices what he preaches. This book includes interviews with several publishers and agents, online addresses to download bonus content and updates and marketing tips for fiction.
Even though I may not implement all of Eagar’s strategies, I have definitely found this book thought-provoking. I found it at my local library but it is published by Writer’s Digest Books in Ohio.
originally published on IBOsocial 1/30/2014